The purpose of this document is to share best practices and best-in-class examples of social media posts promoting Levels.

General Guidelines

• Most importantly, we encourage you to be authentic to yourself and your personal experience using Levels. Our examples below have performed well for others, and we hope they provide inspiration, but we very much want you to make the content your own!
• The highest engagement posts have screenshots of the Levels app with commentary explaining impact that specific activities (meals, exercises, etc.) have on glucose levels. These posts are personal, visually engaging, and educational.
• Showing results of experiments also perform extremely well, particularly when those results are surprising
  • E.g. oatmeal for breakfast often produces a much higher glucose spike than people expect
  • E.g. comparing different foods like white bread vs. sourdough, or a cliff bar vs. an RX bar
• Remember to tag @levels so we can reshare your content :)
• If you are receiving compensation (which includes free product), you must follow all Federal Trade Commission rules. Among other things, these rules require you to be completely honest when you market or describe Levels and your Levels experience, and require you to disclose the fact that you receive compensation from Levels. (You can learn more about the FTC disclosure requirements here)

<aside> 💼 Please review full legal guidelines here: Talking about Levels and CGMs - Legal Guidelines

For legal reasons, we need to avoid the following:

1. Saying that Levels can help you prevent / diagnose / reverse any medical conditions (i.e. don't say that Levels can reverse diabetes)
2. Saying that Levels is a continuous glucose monitor or any other variant that suggests we manufacture our own CGMs, (e.g. don’t say “The Levels CGM”)

Approved alternatives:

• Levels shows you how food affects your health through continuous glucose monitors…
• Levels provides access to continuous glucose monitors…
• Levels is an app that pairs with continuous glucose monitors… </aside>

Instagram

Below you'll find just a few examples of awesome Levels Instagram content. If you're looking for more, check out

• Feed Posts
  • Our favorite feed posts have multiple slides including:
    • Photo of yourself with Levels patch visible
    • Screenshot of your Levels data
  • Caption could share more about how/why you got started with Levels, what you've learned about how food and activity impacts your glucose levels, why metabolic health is important, or whatever feels most relevant to the content
  • @levels handle should be included in the first 125 characters of a caption so it's above the fold
  • Dr. Allison Hull's post (linked here, screenshots below) is a great example of this

Slide 1 - Picture of yourself with Levels patch visible

Slide 2 - Screenshot of Levels data

Caption - Sharing an insight from the data

• Reels
  • Our favorite Instagram reel content shows in-app data & includes voiceover commentary on how Levels works
  • Both Kelly's A Day in the Life reel and 2021 holiday giveaway are great examples to check out
• Stories
  • Sharing comparisons (e.g.: same meal with good vs. bad sleep) and learnings (e.g.: results that surprised you) are some our our favorite ways to share Levels on your IG story

• Video content is a great way to share you experience on stories too! Jenna Kutcher does a really nice job in the example below of sharing her experience in a casual, genuine and personal way. She includes screenshots of her data and highlights specifics from her experience, such as working with Brigid, one of our nutritionists in the app

  RPReplay_Final1643169279 (1).MOV

Twitter

Below you'll find a few of great tweets for inspiration. If you're looking for more, check out:

• Sharing a screenshot of your zone score page with your commentary (i.e. something you learned, a surprising score, etc.) is a great way to share on Twitter