Functional Leaders

Name: David Flinner

Role: Co-founder, Head of Product

Joined: July 2019

Past Experience:

• Companies: Product management at Google for consumer payment experiences and international payment systems.
• Education: Yale

Name: Alan McLean

Role: Head of Design

Joined: April 2021

Past Experience:

• Companies: Google, Verily/GoogleX, Fitbit, Strava, NYTimes

Product Overview & Strategy

Levels closes the loop on how food affects your wellbeing. Our primary work to date has been in service of finding the most effective ways to do that by:

• Translating complex glycemic responses into scores to help inform and motivate users to make the best choice possible for their metabolic health.
• Providing timely insights on what to expect in your glucose when different types of food are eaten.
• Surfacing industry leading educational material for this new wellness category.

⚡ Approach

Our product development approach is to maximize the rate of learning, through high velocity iteration, and gathering feedback from our members.

In order for us to have the best quality products over time, we need to uncover what our members value and what they don't — and that takes experimentation. We're in a goldilocks period of the company where it's cheap to make big bets and rapidly fail, so we're investing a lot of time to ensure we're finding the right value for our members — both deeply in the core product, as well as across a breadth of future product opportunities which are aligned with our vision.

<aside> ✨ More on our approach: Velocity vs. Quality - August 2021

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While we investing significantly in new learning experimentation, we're also incorporating learnings into the experience as we develop confidence around fundamental user needs and pain points. Our investments into solving these fundamental needs will be key to unblock our public growth phase. Learn more in our Launch Plan document below.

<aside> 🚀 Our launch plan:

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🧪 Experimentation Progress

In the same way that a closed-loop feedback system is helping our members understand how to improve their diet, our approach to realtime feedback with our members has allowed us to make rapid changes to improve the product.

At the start of the year, we began to see early signs of product market fit and started addressing new problem spaces that we discovered through feedback that come from Members.

Our early product resonated with our initial early adopter biohacker audience — enabling them to have the foundational data platform and closed-loop metabolic awareness experience to understand their health in a new way.

Since then, we've gained traction with mainstream health seekers and learned that much more education, personalization, guidance is necessary. As such, we invested significant resources into experimenting deeper into the core experience — seeking how we might personalize the core user journey, improve metabolic education experience, and simplify understanding of what dietary choices mean related to goals.