<aside> 💡 All historic Investor Updates, Friday Forums, and other inside the company content can be found here:

Inside Levels - Friday Forums and Investor Updates

</aside>

Overview

https://www.loom.com/share/109e4fb9bf1649f9957f094acddf90b1

<aside> <img src="/icons/star_green.svg" alt="/icons/star_green.svg" width="40px" /> Our top-level objectives:

1. Member retention – measured by monthly active users after month 1 (build a product that people want)
2. New member acquisition – measured by members purchasing Levels memberships (sell the product to new members)
3. Member health improvement – improving underlying health metrics and help members meet their individual goals </aside>

<aside> <img src="/icons/activity_green.svg" alt="/icons/activity_green.svg" width="40px" /> Demand, Growth, & Marketing highlights

• Member Acquisition
  • In October we had 1,683 new membership purchases (-18.7% m/m), below our goal for the month.
  • Following our exit from beta, we’re now focusing on table stakes growth & demand capture: improving checkout flows, building email/lifecycle marketing, performance marketing, product-led growth (referrals), and partnerships, building on our existing demand generation efforts.
• Market Awareness
  • Our top three podcast partners for the month were David Sinclair, Andrew Huberman, and Tim Ferriss who collectively drove 9.1% of member signups in October
• Community
  • Members continue to be engaged in the cross-section between research and community – we had 70 members sign up for our Trick or Treat experiment in October, where we tested ways to blunt glucose spikes from common treats
• Traffic
  • In October, we had 212,889 visitors to the website, 44.4% (99,686) of which were driven from organic search
  • Our blog continues to be a strong lever for providing education about metabolic health and driving top of funnel traffic to our website </aside>

<aside> <img src="/icons/phone_green.svg" alt="/icons/phone_green.svg" width="40px" /> Product

Experimentation and iteration on our in-app feature-sets continues.

• Stability Score design iteration gives members visibility into day over day trends.
• Healthier Food Choices introduces in-app recipes and suggestions, tied to a behavior change framework.
• In-App Personalities delivers helpful interventions in a personalized format (over static in-app text content)
• Event-based insights trigger based on member logs and display inline in the feed to make contextually relevant recommendations for improvements and swaps.
• Instacart integration allows members to 🥕 Shop with Instacart and add items to their card, directly from Levels app insights, recipes, and swap suggestions.
• Labs 2.0 is expected to launch in coming weeks, focusing on five key biomarkers and integrating labs into the Levels member journey. </aside>

<aside> <img src="/icons/gear_green.svg" alt="/icons/gear_green.svg" width="40px" /> Operations highlights

• We’ve built a new internal e-commerce platform to allow us to scale – this caused temporary process reworks and reporting implications.
• We’re preparing to fulfill orders under our IRB without the need for a backup prescription. This will meaningfully reduce fulfillment complexity and remove friction from our order flow.
• We saw meaningful improvements to order fulfillment, reducing order to delivery time to 5 days, down from a median of 8. </aside>

<aside> <img src="/icons/cash_green.svg" alt="/icons/cash_green.svg" width="40px" /> Finance highlights

• We ended October with $1.49M in gross revenue, a decrease of 4.5% from September. Revenue grew 145% from October 2021. </aside>

Table of Contents

People & Team

Functional OKRs Launched

Extending our Company OKR initiative, we launched Functional OKRs for Q4. Structure has become increasingly helpful for maintaining alignment as team size and complexity continue to grow.

The functional OKRs are designed to maximize the likelihood of achieving our company objectives (retention, acquisition, member health) and to empower teams and individuals to be laser-focused on solving company-critical problems. As we continue to seek product market fit, Product is the top functional priority for Q4.

The collaborative process of defining Functional OKRs as a leadership team resulted in significant clarification of each function’s priorities and established how our leads can work together most effectively.

Functional OKRs will be updated quarterly and are tracked weekly through a traffic light dashboard.