Purpose: This memo is to provide a summary of who our members are and how they have changed over time. To be used both internally and externally.

Attributes

• Current - Gender, Age Bucket, Income, Primary Interest, iOS/Android, Referring Partner and Metabolic Knowledge Level
• Future - Wearables, Health Apps Used and Education Level

In early 2020 our members were mainly 30 year old male biohackers but over the past two years has dramatically changes with 40-60 year old females making up the biggest group with personas ranging from longevity to weight loss to performance optimization

Highlights (as of April 1st 2022)

• Members - 24,554 lifetime members
• Gender - 52% female, 48% male
• Age - 20s: 5.9%, 30s: 26.8%, 40s: 30.2%, 50s: 23.5%, 60s: 10.7%, 70s: 2.5%, 80s: 0.2%
• Phone OS - 88% iOS, 12% Android
• Income - $0-$50K: 5.9%, $50-$75K: 5.6%, $75-$100K: 7.3%, $100-$125K: 7.3%, $125-$150K: 9.8%, $150-$200K: 15%, $200K+: 34.3%, Prefer not to Answer: 14.7%
• Metabolic Knowledge Level - none: 2.7%, little: 14.7%, some: 39.7%, intermediate: 40.8%, expert: 2.2%
• NPS - Lifetime NPS = +60, Female NPS = +67 and Male NPS = +52

Gender

In early 2020 males were 80% of our member base and now are less than half at 48%