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Inside Levels - Friday Forums and Investor Updates


Investor team,

We had a productive month in March given the unexpected circumstances we find ourselves in. We’re fortunate in that our team has been all-remote from day 1, so we haven’t seen a decrease in velocity in product development, though we have seen a slow-down in the fundraising environment.

We’ve started experimenting with some additional channels, including Josh and Casey going on the podcast circuit, and we’ve been encouraged by the rate at which our waitlist continues to grow through these channels. We are not yet in a position to measure customer acquisition cost (CAC) and other growth metrics, and we are building that infrastructure over the next couple months.


On the product side, the engineering team delivered a great experience with the new Levels signup flow, which was code complete and launched internally on March 31. This new flow is end-to-end owned by Levels and guides the customer through purchase, Levels account creation, going through the medical consultation, and order fulfillment processes. Those of you who went through the previous, duct-taped-together process with JotForm will see how much of an improvement this is for the user experience. You can take a look at it at https://app.levelshealth.com/purchase.

On the app side, we released meal comparisons, which let you visualize the difference between two different meals to gain better awareness of the impact of your dietary and lifestyle activity choices. This is a first step toward future automatic comparison insights that we piloted in February.


We also turned inward and iterated on the existing app experience to deliver a better experience over the existing feature surface: offline mode now works across main journeys, and we internally developed and piloted our first machine learning algorithms for the Metabolic Fitness Score.

Beyond this, we took a break from new features to focus on product strategy looking forward to the next couple of quarters, and focused on what would get us to a version of the app that has a seamless, scalable journey and a valuable takeaway to close out the experience. This was a great exercise, and produced a solid product roadmap for the next couple of months that we’re excited to share more about soon.

At a high-level, we’re focused on making sure that at every step, the user knows what action to take during the onboarding period (app setup and initial education about metabolism), making the app simple to understand (through a variety of visual affordances on the glucose charts and scores), and providing a valuable takeaway from the 28-day program through an in-app summary report (based on what we learned users loved from the early beta reports).

We internally released a new feature we’re calling the Learn Module. We’ve seen that people are interested in learning why metabolism is important, how it relates to their goals, and interesting stories of how it’s been applied. We think people will find significant value in a repository of interesting information about metabolism, especially since there is not much on the internet about it as relates to their health and wellness. This feature is slated to launch in April to end users.



Our Instagram following doubled this month to over 1,200 followers with the help of Stacie Flinner and our recent photoshoot assets.

We are getting some excellent social media engagement from our beta users, including unboxing videos, IGTV experiences, and regular enthusiastic posts and stories.





We published 2 more blog posts this month covering the techniques the Levels team uses to control glucose, and the first part in an interview series with Todd Rose, Harvard professor and author of The End of Average. We’ve also started guest posting on a number of other publications to start boosting our domain authority. This month, we published: