<aside> 📷 Levels’ photography focuses on the community that uses Levels to improve their health. It is comprised of aspirational yet authentic lifestyle photography and studio portraits.
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Here’s our Head of Design, Alan McLean, discussing our approach to photography.
https://www.loom.com/share/4bff629c8f96433293915e9c1614f368
Variety is key so it’s important to take images of the same subject, both horizontally and vertically so we have more options to choose from.
*Landscape orientation is crucial for our website, e-blasts and blog posts.
✅ Landscape
✅ Portrait
We recommend taking photos in areas that have neutral or interesting backgrounds but avoid backgrounds that are too busy, distracting and interfere with the main focus, the talent.
With that said, aside from close-ups of our Levels patch and app, we recommend photographing the talent with normal to wide range lenses since we want to feel close and personal to the subjects.
❌ Distracting background
✅ Neutral background
For indoor and outdoor lifestyle photography, we recommend emphasizing on photography that emphasizes an action instead of a pose. We want to feel like we’ve caught a moment in time.
<aside> 🎭 People may look off into the distance, or at each other. Expressions should not feel overly posed or staged and the talent should avoid looking at the camera. This can be distracting for the viewer or user.
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Overall, we want to promote active healthy habits but we also want to showcase the everyday activities people enjoy including spending time with family and friends.