Video

https://youtu.be/axdJsy_5T6M

Summary Notes We are willing to try many things, and failure is an option

• Test > Learn > Iterate – three principles that are the foundation for all experiments
• If we're not testing, we're not learning, and if we don't learn, we can't improve on everything we're working on
• Experimentation is in the DNA of Levels and every project that we undertake as a team – big or small

Resources

Books

Experimentation Works: The Surprising Power of Business Experiments

Articles

Building a Culture of Experimentation

Podcasts

‎HBR IdeaCast: 722: How to Set Up - and Learn - from Experiments on Apple Podcasts